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Best Practices

Deliverable Resources

Award Plaque

What is it?

This is a custom engraved plaque that has the company name and award title on it. It can be received at the awards gala or shipped to your company office. 

What is the procedure for its creation?

Your events coordinator will send you a plaque proof to sign off on before the plaque is ordered.

Analyst Quotes

What is it?

The analyst quotes can be pulled directly from the award write-up and attributed to the analyst. 

How can it be utilized?

This can be utilized in promotional pieces such as press releases, websites, graphics, and landing pages. 

Award Write-Up

What is it?

The award write-up is the report document that details all of the research behind the award and why your company was selected. When it is finalized, it will be converted to a PDF and a cover page will be added for external use.

How can it be utilized?

The award write-up can be utilized to promote your award and the research in its entirety. You can post it on your website for downloading or showcase it on a gated page to generate leads. It will also be posted on Frost.com.

What is the procedure for its creation?

The award write-up is available for you to review and suggest edits. If you wish to suggest changes, please make them in track changes and email them back to your marketing coordinator. Once we’ve received confirmation that the award write-up content is considered final, we will then remove the watermarks and insert a Frost & Sullivan cover page. All write-ups are created letter size. If you require another size outside of this notify your marketing coordinator. Please allow us 48 hours to turnaround. 

Landing Page

What is it?

The landing page is a dynamic multimedia micro-site that will be built with customized links and photos. 

How can it be utilized?

The landing page allows readers to view all of the promotional deliverables in one place.

What is the procedure for its creation?

The landing page information form must be completed and sent back to the marketing coordinator for the creation of this deliverable. Please allow 10 business days for turnaround. 

eBook

What is it?

The e-book is an interactive online flipbook based on the award write-up.

How can it be utilized?

The e-book can be utilized as an upgraded version of the award write-up, with additional media and an interactive flow that enhances readers’ experience.

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 10 business days for turnaround. 

Press Release

What is it?

The press release is a custom Frost & Sullivan written and issued announcement that is specific to your company’s award recognition. It is wired through PRNewswire and posted on Frost.com.

How can it be utilized?

The press release announces your company’s achievement through media pickups.

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 8-10 business days for drafting. 

Media Kit

What is it?

This is a collection of various media pieces of different shapes and sizes that are customized to your award category.

How can it be utilized?

The media kit can be utilized anywhere you need images to promote the award. This includes but is not limited to social media, landing pages, your website, email signatures, email campaigns, etc.  

What is the procedure for its creation?

The download link will be sent to you in the initial deliverables email.  

Social Media Campaign

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 5 business days for turnaround. 

Research Graphic

What is it?

The research graphic is a graphic oriented piece that highlights key statistics and criterion from the award write up.

How can it be utilized?

The research graphic can be utilized on your website, through email distribution, on social media, or as a high-quality printout for tradeshows and conferences. 

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 5 business days for turnaround.

Highlight Reel

What is it?

The highlight reel is a 30-60 second video that highlights key points about your company’s recognition.

How can it be utilized?

The highlight reel is optimized for use on social media, websites, landing pages, and presentations.

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 10 business days for turnaround.

Award Abstract

What is it?

The award abstract is an aesthetically designed, one-page summary of the award criteria and overview of your company’s recognition.

How can it be utilized?

The award abstract can be utilized in media kits, trade shows, or shared internally with your employees, sales force, investors, board members, or executives. 

What is the procedure for its creation?

The award write-up must be final for the creation of this deliverable. Please allow 5 business days for turnaround.

Webinar

What it is:

A Frost & Sullivan analyst will join your hosted webinar as a guest to cover topics related to the award research. 

How it can be utilized:

The analyst webinar feature can be utilized in several different formats including but not limited to virtual events, think tanks, investor presentations etc. 

Let's get started

The desired date of the webinar needs to be blocked at least 6 weeks in advance. Brainstorming sessions will take place prior to the webinar with the featured analyst. 

Blog

What it is:

This is an analyst-authored blog that will cover topics related to the award market, hosted on the Frost & Sullivan blog page.

How it can be utilized:

The blog can be utilized to promote your award directly from the industry expert’s point of view. 

Let's get started

The blog questionnaire must be completed and sent back to the marketing coordinator for the creation of this deliverable. Please allow 12-15 business days for drafting. 

Movers & Shakers

What it is:

Your company representative will interview one of Frost & Sullivan’s industry experts about topics related to the award market via an online conference platform.

How it can be utilized:

This video can be used on your social media, website, YouTube page, etc.

Let's get started

The movers & shakers questionnaire must be completed and sent back to the marketing coordinator prior to a brainstorming session with the analyst. The raw footage will be sent to you after the recording.