BrightTALK Lauded by Frost & Sullivan for Helping Digital Marketers Find the Right Audience with Its Online Marketing Platform
BrightTALK empowers the digital marketing community with its integrated platform that creates continuous dialog between businesses and professionals
BrightTALK joined an elite list of achievers when recognized by Frost & Sullivan with the 2020 North America Customer Value Leadership Award for its digital marketing communities. With digital marketing fundamentally reshaping how businesses produce and deliver content, there is a great demand for business-to-business solutions that can build engagement across channels and deliver greater personalization. BrightTALK’s ability to build professional communities around published content can help businesses create a channel for interactive experiences.
“BrightTALK connects nearly 10 million registered professionals who actively engage with live and recorded talks,” said Melanie Turek, Research Vice President and Fellow at Frost & Sullivan. “With its rich media and broadcast capabilities, supported by web-based real-time communication technologies, BrightTALK’s integrated content and demand marketing platform is a game-changer. Much more than a mere publishing tool; the platform cultivates a content-rich environment where professionals come to discover, learn, and succeed with the community.”
BrightTALK provides a unique value proposition to marketers by carrying out two roles: hosting and broadcasting online events while simultaneously serving as a demand generation tool that supplies engaged leads for content marketing campaigns. The depth and scope of BrightTALK’s audience appeal to marketers, as its interactive sessions can create a continuous dialog between businesses and professionals. In addition to many capabilities such as Webcams, presentations, screensharing, polls, questions, and attachments, its low cost of entry and ease-of-use make it a truly valuable tool.
A live video and audience data leader, BrightTALK’s live streaming technologies evolved from Windows Media to Flash to HTML5 and HLS streaming standards into real-time communication standards (WebRTC) with cloud computing. Its Big Data and AI capabilities help draw actionable insights from both audience and content creator activity/behavior to make accurate viewing recommendations. These recommendations ensure that only relevant audiences are introduced to clients’ portals.
“BrightTALK competes with the best and the brightest to present ideas that will become the future technology,” noted Nick Baugh, Best Practices Research Analyst at Frost & Sullivan. “With its innovative business model and exceptional growth profile, enabled by a customer-centric culture that encourages teamwork and embraces community and collaboration, BrightTALK is all set to achieve long-term profitability and sustainability.”
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company’s unique focus on augmenting the value that its customers receive, beyond simply good customer service, leading to improved customer retention and customer base expansion.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.
BrightTALK brings professionals and businesses together to learn and grow. More than 10 million professionals engage with 125,000+ free talks and 1,000 online summits to discover new technologies, learn from trusted experts, and enhance their careers. Thousands of businesses use BrightTALK’s AI-powered content and demand marketing platform to grow revenue. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, JP Morgan, BNY Mellon, Cisco, and Amazon Web Services.
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